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Target Markets

by Marina Garbuio | Mar 29, 2020 | Uncategorized

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Target Market Landscape – What has changed? 3 Topics
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B2C
B2B
H2H
Audience as Individuals 5 Topics
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Segment marketing
Targeting as individuals
McDonalds segmenting
Facebook Advertising
Who are your customers?
How to segment markets 6 Topics
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What are their characteristics?
Helix Personas
How do they behave on digital or social media platforms ?
Why psychology rules: What are their beliefs, fears and desires
Determine which target market you are going to focus social media platform on
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